Joyce Liu

Joyce Mackenzie Liu is Founder of Pegafund, a business providing strategic growth CFO ‘as a service’ for European B2B software startups ranging from 20 to 100 employees in size. The company supports the enablement of predictable growth and global go-to market success. Previously, Joyce was an advisor, investor, and board member of European and US B2B software companies as part of Columbia Lake Partners (London), Dawn Capital (London), Ares Capital (Los Angeles), and JP Morgan (New York).