As above, almost all marketing activities require money. And your ability to accurately monitor your budgets and deploy them well helps ensure you’ll receive further investment in the future. So at a broad level, if you can prove that the investment was worth it, you’ll get more budget next time around. And that requires diligent resource management.
But overall good performance also requires you to adjust your plans quickly when a marketing channel or initiative isn’t effective. Real-time budgeting lets you pivot quickly away from risky bets, and double down on what’s working.
Thus, you can reach your marketing goals in the most cost-effective way possible, and use what you’ve learned to inform your next strategy session.